What's the difference between Pushwoosh and Firebase?
Pushwoosh is an advanced customer engagement platform. It allows sending broadcast and event-triggered push notifications, in-app messages, and emails to 22 platforms.
- Advanced personalization and segmentation features; - Requires less investment and time to achieve growth KPIs; - Convenient UI for non-developers.
Best for: Mobile marketers, product managers, and app developers to deliver one-time or automated lifecycle marketing communications.
Firebase is a full-fledged software for developing apps. It has all the basic features to release a product faster and start sending messages to its first users.
- A developer-focused platform that makes it easy to launch for start-up projects with no marketing or product team; - Free basic functionality for starters.
Best for: Developers of start-up projects who are not ready to invest a lot into product and marketing growth.
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Feature comparison: Pushwoosh vs. Firebase Cloud and In-App Messaging
We'll do a fair comparison and focus on the messaging capabilities of both solutions.
Disclaimer: all the information on the available features, pricing, and ratings is valid as of January 21, 2021. To report any incorrect or outdated information, please contact our support team. For more information on Pushwoosh features and pricing, visit the relevant pages.
Broad feature overview
Mobile push notifications;✔;✔
Web push notifications;✔;✔
Email;✔;as an extension only
Customer journey building tool;✔;✖
Personalization and Segmentation
Personalization;Advanced;Basic, via API only
Upload Tags via CSV;✔;✖
Dynamic content;✔;via API only
Real-time trigger events;✔;✔
High-speed push (relevant for media and sports);✔ (up to 500K per sec);✖
Secure push (must-have for banking, finance, healthcare, and wellness industries);✔;✖
Push notification preview;✔;✔
Automated workflows (Customer Journey Builder);✔;✖
Automated workflow templates;✔;✖
Marketing communication statistics;✔;✔ via Google Analytics
App performance analytics;✖;✔
Platform limitations;Fine performance on all the supported platforms;Limited support for iOS features — as a Google product, Firebase works best with Android
User support and documentation;Developed help center. Comprehensive and up-to-date documentation. Highly acclaimed support.;Not enough guides and no complete tutorial. Lack of community support. Users have to tackle many technical issues by themselves
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Pushwoosh vs. Firebase pricing: the tricky part
Firebase may look appealing for beginners as the platform offers free access to its features — until you exceed a certain limit. Then their "pay as you go" pricing swings into action. The bill depends directly on the amount of data stored and transferred with Firebase, the number of verifications performed, and hours of testing.
Such highly customizable pricing may look fair, but it may be inconvenient for the user. You never know precisely in advance how much you'll have to pay in the end. This means that the app's growth will be both a blessing and a curse.
Pushwoosh, in the meantime, offers several custom plans for marketers, as well as a limited-functionality plan for developers. Either way, the ultimate price of the package will be arranged beforehand and won't be a surprise for your accountants at the end of the month. Moreover, if you surpass the limits in the course of the paid period, your messaging won't stop altogether. Your notifications will be delivered within the volume you've paid for.
User reviews: Pushwoosh vs. Firebase
G2 Crowd: Overall Rating
G2 Crowd: Quality of Support
9.2/10 (higher than average) Pushwoosh
8.3/10 (lower than average) Firebase
Reasons to choose Pushwoosh over Firebase as a customer engagement platform
Broader functionality for marketing communication
Advanсed segmentation and personalization
Ease of use for non-developers
Affordable and transparent pricing
Fine performance both on iOS and Android
Works globally with no exception
What type of companies choose Pushwoosh
More than 80,000 businesses have used Pushwoosh worldwide to boost their customer engagement. Pushwoosh enables efficient cross-channel messaging for a broad range of apps: media, telecom, banking, healthcare, gaming, sports, delivery, travel, and others.
Pushwoosh is cost-efficient and thus popular among SMBs. Its working capacities and speed of delivery can satisfy the needs of enterprise businesses.